+11 PLACES IN A YEAR. 53 MILLION REACH. 4TH PLACE AMONG 40 FESTIVALS IN POLAND.
ING Silesia Beats recorded one of three largest growth increases in popularity in the latest Biletyna.pl and Brand24 ranking. In just one year, the festival advanced 11 positions and found itself in the tight top of the largest music events in the country.
This is another step in the history of the project developed by PMG Group – from the debut indoor edition in 2024, through the first outdoor edition in Śląski Park to an event that today attracts close to 30 thousand participants and generates tens of millions of reach.
COMMUNICATION AND MARKETING
ING Silesia Beats was never meant to be an event limited to two days in the calendar. From the beginning we develop it as a complete experience, of which music, artists, production, communication, partnerships and above all people who create their own community around the festival are a part.
This is why ING Silesia Beats communication doesn't start when the gates open. The first emotions appear already with artist announcements. Later come further program elements, conversations with participants, contests, behind-the-scenes materials, countdown and dozens of stories that every day build anticipation before the next edition.
Today you can see this in the numbers too. 51.9 million reach on social media gave ING Silesia Beats 2nd place among all festivals covered by the ranking. Only Open'er Festival ranked higher.
Even more striking is the fact that 97.9% of the entire festival's reach came from social media this is the highest share among all analyzed events.
This is where the festival meets its community. And this is where the experience begins, which later transfers from the screen to Śląski Park.
ING Silesia Beats found itself higher than Audioriver or Sunrise Festival, and thus became the highest-ranked festival strongly associated with the electronic scene.
At the same time, the festival from the beginning consistently goes beyond one music category.
Electronics remains its foundation, but alongside it appear pop, rap, hip-hop and live acts. World names meet with the most important representatives of the Polish scene, and the program develops together with audience expectations.
It is this very diversity that allows ING Silesia Beats to build its own category – between an electronic music festival and a large, multi-genre event that attracts different audiences.
53 MILLION REACH. 27% POSITIVE MENTIONS.
In the sentiment analysis ING Silesia Beats achieved 27% positive mentions, which gave the festival 2nd place in the entire ranking, again yielding only to Open'er Festival. This is particularly important in the case of a project whose foundation is community.
Because the festival doesn't build its position solely by the number of publications. It builds it through people who want to talk about it, share it and come back to it the next year. And this is the community we have been developing together with ING Silesia Beats from the beginning.
OUR ROLE AS PMG GROUP
Behind this result are months of our work on strategy, communication, production and consistent brand development. From creating the event concept, through building community, to the implementation of one of the largest music productions in the country. As PMG Group we are the co-organizer and author of the ING Silesia Beats project – we are responsible for the festival from the first concept through full technical and logistical production.
Full report available here: https://biletyna.pl/blog/ranking-letnich-festiwali-muzycznych-w-polsce-2026/