EWA MINGE COUTURE X PARIS FASHION WEEK

Seven Contemporary Sins is an original project by Ewa Minge presented at Paris Fashion Week 2026. Instead of a traditional fashion show, a multidimensional spectacle was created, in which couture met music, choreography and visual art. Each of these elements was part of one story, creating an experience that went beyond the classic collection presentation.

PMG GROUP'S ROLE

On the side PMG Group there was the development and implementation of the musical layer of the event. Adam De Great took on the role of Music Director of the spectacle, responsible for analysis of the concept, preparation of original compositions and complete synchronization of music with choreography, script and spectacle flow. PMG Group also supported event production and implementation of official after party.

PMG GROUP SCOPE OF ACTIVITIES
  • musical direction of the event
  • development of musical concept
  • production and arrangement of original compositions
  • synchronization of music with choreography and script
  • collaboration with Ewa Minge, Michał Bartkiewicz and Alicja Węgorzewska
  • production support for implementation
KEY MOMENTS

Seven original compositions were created specifically for the spectacle, combining electronics, film music and the operatic voice of Alicja Węgorzewska. Each piece was created in parallel with the choreography designed by Michał Bartkiewicz, creating a coherent narrative guiding viewers through successive acts of the spectacle.

EFFECT

Seven Contemporary Sins demonstrated that a contemporary fashion show can become a full-fledged spectacle. The combination of haute couture, music, choreography and art created a cohesive spectacle in which each discipline had its role, and together they all built one experience.

For PMG Group it was another project confirming that our competencies extend beyond music event production. From festivals and outdoor shows to international artistic productions – we create projects where every element matters.

PROJECTS+

ING SILESIA BEATS 2026

Close to 30,000 participants. Over 100 artists. 9 stages. Two days of musical emotions. ING Silesia Beats 2026 once again transformed Śląski Park into one of the largest festival spaces in Poland, combining world stars, original projects and experiences that go far beyond concerts.

ING PARTY BUS × ING SILESIA BEATS

The largest traveling before party in Poland. ING Party Bus set off on a nationwide tour, transforming 11 Polish cities into mobile festival towns. Music, lights, artists, crowds and the energy of ING Silesia Beats went beyond Śląski Park, creating a spectacular countdown to the festival and showing participants its atmosphere even before the event's first day.

ING SILESIA BEATS 2025

The first outdoor edition of ING Silesia Beats opened a new chapter in the festival's history. For three days, Śląski Park transformed into an extensive festival town that attracted 36,000 participants and over 100 artists from Poland and around the world. Four main stages, additional partner stages, brand zones, original activations, and dozens of attractions created a multidimensional event in which music was just the beginning of the experience.

SILESIA BEATS 2024 | PreZero Arena Gliwice

10 hours of music. 3 stages. Over 20 electronic scene artists. Silesia Beats 2024 at PreZero Arena Gliwice was a great celebration of electronic music that brought together world stars, club scene legends and the most interesting names from Polish electronic music in one, multidimensional event.

ULTRA EUROPE x PMG GROUP | Official Countdown

ULTRA Europe in Poland! PMG Group as the official and only business partner of the brand on the Polish market created a nationwide Official Countdown to Ultra Europe format, connecting the largest Polish clubs, electronic music fans and one of the most recognizable festival brands in the world. From Warsaw, through Poznań and Katowice, to Wrocław - Poland counted down together to ULTRA Europe.

SPINNIN' SESSIONS FOR THE FIRST TIME IN POLAND

One of the most recognizable formats of the global electronic scene for the first time in Poland. PMG Group was chosen as partner and organizer of the first Polish edition of Spinnin' Sessions - the flagship project of Spinnin' Records, which previously hosted events in Miami, New York, Amsterdam and Asia.