
Seven Contemporary Sins is an original project by Ewa Minge presented at Paris Fashion Week 2026. Instead of a traditional fashion show, a multidimensional spectacle was created, in which couture met music, choreography and visual art. Each of these elements was part of one story, creating an experience that went beyond the classic collection presentation.
PMG GROUP'S ROLE
On the side PMG Group there was the development and implementation of the musical layer of the event. Adam De Great took on the role of Music Director of the spectacle, responsible for analysis of the concept, preparation of original compositions and complete synchronization of music with choreography, script and spectacle flow. PMG Group also supported event production and implementation of official after party.


PMG GROUP SCOPE OF ACTIVITIES
- musical direction of the event
- development of musical concept
- production and arrangement of original compositions
- synchronization of music with choreography and script
- collaboration with Ewa Minge, Michał Bartkiewicz and Alicja Węgorzewska
- production support for implementation
KEY MOMENTS
Seven original compositions were created specifically for the spectacle, combining electronics, film music and the operatic voice of Alicja Węgorzewska. Each piece was created in parallel with the choreography designed by Michał Bartkiewicz, creating a coherent narrative guiding viewers through successive acts of the spectacle.


EFFECT
Seven Contemporary Sins demonstrated that a contemporary fashion show can become a full-fledged spectacle. The combination of haute couture, music, choreography and art created a cohesive spectacle in which each discipline had its role, and together they all built one experience.
For PMG Group it was another project confirming that our competencies extend beyond music event production. From festivals and outdoor shows to international artistic productions – we create projects where every element matters.














