Over 36,000 participants. Over 100 artists. Four main stages. Three days of an event that for the first time moved ING Silesia Beats outdoors and gave the festival a completely new scale.
On June 19-21, 2025, Śląski Park in Chorzów became the space of a festival town. World stars met on stages with the most important names of the Polish music scene, and the expanded music program was supplemented with partner zones, special formats, brand activations and numerous attractions for participants. Thanks to this, ING Silesia Beats was much more than a music festival – it became a complete experience designed from the first entry to the event area until the last performance.
PMG GROUP'S ROLE
PMG Group was the author of the project and executive producer of the event, responsible for the comprehensive implementation of the first outdoor edition of ING Silesia Beats. Our role included both creating the concept and preparing the entire format, as well as coordinating its implementation on site.
PMG Group's side included technical and stage production, logistics, team coordination and all implementation areas, booking and management of over 100 artists, cooperation with commercial partners and preparation and implementation of marketing activities. All of this was complemented by additional formats and spaces, including Red Bull Stage, Technobus and GTV Party Bus.
PMG BACKSTAGE
KEY MOMENTS
The program of the first outdoor edition combined the world music scene with the top of Polish artists. On four main stages, among others, performed Sean Paul, Hardwell, Afrojack, Lost Frequencies, ATB, Cosmic Gate, Tchami, Bassjackers and Sub Zero Project, as well as Sobel, White 2115, Grubson, Szpaku, Żabson, Paktofonika and O.S.T.R.
The music line-up was, however, only one element of the project. The festival space was expanded to include partner stages, brand zones, activations and special formats, thanks to which participants could experience the event in many different ways. All these elements were combined into one coherent space, creating a full-scale festival town.
EFFECT
The first outdoor edition of ING Silesia Beats showed that a festival can function as much more than a series of concerts. Over three days, Śląski Park became a place where music, production, brand partnerships, entertainment and participant experiences created one, complete format.
For PMG Group, this was a breakthrough production project – a combination of creative, technical, organizational and marketing skills in a large-scale event. At the same time, the first outdoor edition created a foundation for the further development of ING Silesia Beats and its subsequent editions.
