Almost 30,000 participants. Over 100 artists. 9 stages. Two days of musical emotions.
The second edition of ING Silesia Beats confirmed that the festival became one of the largest music events in Polandin a short time. For two days, Śląski Park pulsed with music, energy and experiences created both on the stages and beyond.
PROJECT
ING Silesia Beats was developed from the beginning as a multidimensional festival format. In addition to the concert program, equally important were partner spaces, original activations, special actions and community-building communication around the event even before the gates opened.
Behind the project implementation stood comprehensive production including event concept development, executive production, technical coordination, collaboration with artists, partners and and teams responsible for communication and marketing.
PMG GROUP SCOPE OF ACTIVITIES
- festival concept development
- event executive production
- technical and stage production
- festival infrastructure design
- logistics coordination and production teams
- collaboration with artists and managements
- implementation of partner zones and special projects
- coordination of communication and marketing activities
KEY MOMENTS
The second edition of the festival was co-created by artists representing the global electronic, pop and rap music scene. The stages featured, among others, Jason Derulo, Timmy Trumpet, Dimitri Vegas, KSHMR, John Newman, HALŌ, WizTheMc, Lilly Palmer, Maddix, Sokół, Fukaj, Young Leosia, Bracia Kacperczyk and many others.
The event program was complemented by original projects, including a special stage by Bracia Kacperczyk, Dimitri Vegas' anniversary set in PMG Space Truck to mark the 20th anniversary of PMG Group, a nationwide DJ Contest and expanded partner zones and brand activations. The performance of Padre Guilherme went viralon social media, and the festival generated over 51.5 million views on Meta channels and nearly 30 thousand new followers on Instagram, Facebook and TikTok channels.
EFFECT
The greatest confirmation of the event's success, however, is not the numbers.
Po swoim występie KSHMR – jeden z najbardziej cenionych producentów muzyki elektronicznej na świecie, regularnie występujący na największych festiwalach, takich jak Tomorrowland, Ultra Music Festival czy EDC Las Vegas – powiedział do publiczności:
“This is the best show I’ve ever had in Poland. Or maybe even the best show I’ve ever had in my whole life. The energy was incredible. There are good crowds, there are great crowds… and then there is you guys.”
Te słowa stały się jednym z najmocniejszych podsumowań drugiej edycji ING Silesia Beats i potwierdzeniem, że dobrze zaprojektowane wydarzenie to nie tylko sprawna produkcja, ale przede wszystkim doświadczenie, które zostaje z uczestnikami i artystami na długo po zakończeniu festiwalu.
