ULTRA EUROPE x PMG GROUP | Official Countdown

PMG Group was the official and only business partner of the ULTRA Europe brand in Poland, responsible for developing its presence on the Polish market and implementing promotional and event activities as part of a multi-year cooperation.

One of the most important elements of the project was Official Countdown to Ultra Europe – an official before tour conducted under ULTRA Europe license in the largest Polish clubs. Warsaw, Poznań, Katowice and Wrocław became places where Polish fans could feel the festival atmosphere before traveling to Croatia.

PMG Group was responsible for comprehensive event organization, production of promotional and graphic materials, preparation of decorations, a nationwide advertising campaign and competitions engaging the community. We also created a dedicated information and sales channel "POLAND AT ULTRA", connecting Polish fans directly with the brand and the festival.

KEY MOMENTS

The club tour became a nationwide countdown to ULTRA Europe, and subsequent events built an increasingly strong brand presence in Poland. Participants could not only learn more about the festival and its program, but also win invitations to the event in Croatia.

In total 30 people from Poland won invitations to all three days of ULTRA Europe, converting participation in local events into a direct pass to one of the world's largest electronic music festivals.

As part of the cooperation PMG Group also developed the presence of its artists at events under the ULTRAbrand, connecting the Polish scene with the international community of the brand.

EFFECT

Official Countdown to Ultra Europe became more than a series of club events. It was a comprehensive project that brought part of the ULTRA Europe experience to the Polish market and built a direct relationship between a global brand and its Polish community.

For PMG Group, it was an implementation combining event production, marketing, communication, fan activations and artist booking as part of an official partnership with one of the most recognized brands of the global electronic scene.

PROJECTS+

EWA MINGE COUTURE X PARIS FASHION WEEK

Paris Fashion Week 2026. A multimedia spectacle "Seven Contemporary Sins" by Ewa Minge, in which haute couture, music, choreography and art created one, coherent show for an international audience.

ING SILESIA BEATS 2026

Close to 30,000 participants. Over 100 artists. 9 stages. Two days of musical emotions. ING Silesia Beats 2026 once again transformed Śląski Park into one of the largest festival spaces in Poland, combining world stars, original projects and experiences that go far beyond concerts.

ING PARTY BUS × ING SILESIA BEATS

Największe jeżdżące before party w Polsce. ING Party Bus ruszył w ogólnopolską trasę, zamieniając 11 polskich miast w mobilne festiwalowe miasteczka. Muzyka, światła, artyści, tłumy i energia ING Silesia Beats wyjechały poza Park Śląski, tworząc spektakularne odliczanie do festiwalu i pokazując uczestnikom jego klimat jeszcze przed pierwszym dniem wydarzenia.

ING SILESIA BEATS 2025

The first outdoor edition of ING Silesia Beats opened a new chapter in the festival's history. For three days, Śląski Park transformed into an extensive festival town that attracted 36,000 participants and over 100 artists from Poland and around the world. Four main stages, additional partner stages, brand zones, original activations, and dozens of attractions created a multidimensional event in which music was just the beginning of the experience.

SILESIA BEATS 2024 | PreZero Arena Gliwice

10 hours of music. 3 stages. Over 20 electronic scene artists. Silesia Beats 2024 at PreZero Arena Gliwice was a great celebration of electronic music that brought together world stars, club scene legends and the most interesting names from Polish electronic music in one, multidimensional event.

SPINNIN' SESSIONS FOR THE FIRST TIME IN POLAND

One of the most recognizable formats of the global electronic scene for the first time in Poland. PMG Group was chosen as partner and organizer of the first Polish edition of Spinnin' Sessions - the flagship project of Spinnin' Records, which previously hosted events in Miami, New York, Amsterdam and Asia.