20 events for ONYX Music Club's 20th birthday this is one of the largest and most intense club projects implemented by PMG Group. Instead of a single anniversary event, an entire year of events was created, in which each event had its own character, setting and communication, and all together created a cohesive story of the #ONYX20 anniversary.
Throughout the project, PMG Group was responsible for comprehensive event production – from technical preparation and logistics, through collaboration with artists, to the implementation of special setting for each event. Dozens of artists from Poland and around the world, diverse music formats and individually designed solutions meant that each of the 20 events was a separate experience.
In parallel, we created a cohesive jubilee communication system and individual marketing for each event. Animations, announcements, visualizations, social media, radio spots and promotional materials built recognition of the entire #ONYX20, while giving each event its own character.
EFFECT
20 events meant 20 different productions, dozens of artists and an extremely intense implementation schedule. Each event required separate technical, production and marketing preparation, while at the same time had to remain part of a larger anniversary narrative.
The project was also another chapter in an exceptionally long cooperation between PMG Group and ONYX Music Club. 17 years of shared history found its summary in the 20th anniversary of the club and a series of events showcasing its place on the club map of Poland.
