Three editions. One vision. A format that pushed the boundaries of online music events. The first in European history festival LIVE DJ STREAM broadcast directly from the pitch of Śląski Stadium. A project that combined the world of television production, music events and interactive online experience into one cohesive, engaging format.
PEPSI SILESIA BEATS LIVE STREAM is an original project by Adam Mitrenga – owner of PMG Group and executive producer of Pepsi Silesia Beats, which together with the PMG Group team was comprehensively designed and executed.
PMG Group was responsible for the comprehensive concept, production and execution of all three editions of the event – from strategy, through scenography design, to full technical execution and live broadcast delivery.
A new dimension of LIVE experience
We created a fully functional television studio in the heart of the stadium, bringing viewers into the heart of the event – regardless of where they were located.
The format was based on:
- LIVE broadcast with multi-camera production,
- direct interaction with viewers,
- live connections with guests and artists,
- dynamic hosting program,
- integration of community-created content.
PMG GROUP'S ROLE
- development of creative concept and event format
- production and direction of LIVE stream
- design and construction of stages and event space
- technical coordination (audio / video / light / broadcast)
- event program and script preparation
- collaboration with artists and special guests
- execution of viewer interaction in real time
PEPSI SILESIA BEATS – EDITION 1
GRAND OPENING straight from the heart of Śląski Stadium pitch and a specially designed and prepared stage!
LIVE studio, hosts Ola Ciupa & DJ Inox, connections with viewers and special guests (Sandra Kubicka, Damian Janikowski) This is just part of the complex program that we developed in full for this event.
Playing from a professional DJ table Humpter specially produced for this occasion were: ADAM DE GREAT, C-BOOL, DJ KRIS, SIKDOPE.
PEPSI SILESIA BEATS – EDITION 2
The first DJ set in "4 x 4" format in history. Four independent stages, four corners of the world, one unified system connected by LED screens and advanced multi-camera production.
Additionally – live draw of performance order, inspired by the world of sports.
Performed: Adam De Great, C-Bool, Gromee, Sikdope
PEPSI SILESIA BEATS – EDITION 3
GRAND FINALE and setting a world DJ RECORD! No one has ever organized a joint performance of 10 Artists / 12 DJs playing simultaneously from 10 independent DJ consoles! With full festival production, in LIVE STREAM format – LIVE!
The grand finale was 100% successful and we broke all records from previous editions.
Performed simultaneously: ADAM DE GREAT, BLINDERS, C-BOOL, DJ KUBA & NEITAN, FOOTHILLS, KOFM, I.GOT.U, MATTHEO DA FUNK, SIKDOPE, SKYTECH!
EFFECT
- creation of a unique, original event format
- production realized at television and festival level
- hundreds of thousands of engaged online viewers
- strong media presence and image
- setting a new standard for LIVE events in digital
